The Importance of An Updated Brand Video

Video is an increasingly important component of any successful marketing strategy, and having a brand video that’s tailored to your target audience can make all the difference. But if your video starts showing its age -- whether that's because it's no longer relevant or visually appealing -- then it might be time to invest in an update from a professional video production company. From viral YouTube ads to cinematic product launch videos, marketers are discovering new and creative ways to showcase their brands through video content. But what many forget is the importance of keeping their brand videos updated. Partnering with a quality video production company that has experience creating visuals for targeted audiences is essential to staying on top of trends and making sure your message resonates long after you’ve shared it. In this blog post, we’ll explore why consistently refreshing your brand video is so important, as well as how working with professionals can ensure both quantity AND quality when it comes to crafting engaging content for your consumers.

Why is a brand video important?

Brand videos are not just marketing tools of the past - they've become essential for growing brand awareness and creating impact. Not only does this help get the brand message across quickly and clearly, but it also keeps customers interested in what your brand has to offer. Companies can use their brand video to stand out from their competition, demonstrate the brand personality, and boost engagement with customers. Videos have the power to influence customer emotions- they can make you laugh, cry or think, and ultimately lead to more brand loyalty.

With a professional video production company, you can ensure that your brand videos are top quality and appeal to a wide range of audiences with various types of content so your finished product will stand out from the rest, giving you a polished product that will help build credibility and increase sales. Investing in a dedicated team of professionals gives you peace of mind knowing that you are maximizing your efforts and successfully delivering what matters most: engaging content that will captivate viewers now and far into the future. Investing in brand videos is well worth it as they can be extremely effective for marketing in today's digital age.

Showcasing your brand’s values

Presenting your brand values through video production has become an essential part of marketing. Not only does it help you stay in tune with the tech-driven market, but it will give potential customers a snapshot into who you are— the culture, mission, and vision that makes up your brand. With the help of a video production company, you can craft a story to present these unique characteristics— one that attracts attention, stands out from the rest, and speaks to both viewers and potential customers alike. You'll be able to show them why you make your products or services great, which is key to staying relevant in today's ever-changing marketplace.

Video marketing’s ROI

When it comes to video marketing, engaging customers with content is essential in order to see returns on investment. Recent data from Wyzowl shows that video content is having a greater impact than ever before, with 92% of marketers reporting a good return on investment, up from 87% in 2020. Video content has also been shown to increase website traffic, generates leads/sales, and even decrease customer support queries - so keeping your brand video updated with the help of video production experts can really help maximize customer engagement.

Partnering with 6162 Productions

6162 Productions is here to help plan your next brand film. Our experienced team of creative designers and producers will craft a compelling story that conveys your unique messaging for your audience.

We can help you explore various techniques like animation and corporate branding elements to reinforce the message being delivered by the video, ensuring that your audience clearly understands your message. Our team puts a strong emphasis on humanizing your brand - whether it is hyping up an upcoming campaign, a launch event, or creating an eye-catching corporate video for your website homepage. Contact us to get started on your next project.