It’s no secret that video makes up a HUGE part of internet traffic. Nonprofits of all sizes are starting to see the power of any type of video in drumming up awareness and giving. These videos don’t have to be fancy or complicated, and they don’t have to take up your entire operating budget. In fact, much of the technology you need to create a great video is probably already in your pocket!
That’s right: let’s talk about your phone. We’ve had a few clients who decided that in order to create great videos, they needed to buy the most expensive equipment. The idea is that purchasing a big, fancy camera would lead to a big, fancy video, right? WRONG.
Think about how much of your time and energy you’d have to invest in learning that new piece of technology. You’ve spent thousands of dollars on equipment, and now you’ll have to spend countless more hours and dollars learning how to operate it.
Enter the smartphone – you’ve already been using your phone’s camera for years and the image quality has grown leaps and bounds in recent years.
So, our advice is to film your videos on your smart phone! By practicing the four tips below, you’ll be ready to start filming crave-worthy content for your target audience right away.
- Invest in audio equipment. Did you know you can purchase an affordable mic that plugs directly into your phone? By increasing the sound quality of your videos, you can dramatically increase the production value. Afterall, what’s the point of making a video if your viewers can’t hear you clearly? HERE is a mic we suggest that won’t break the bank.
- Understand basic shot composition. It may seem simple, but the best shooting advice we can give is make sure you are filming in “landscape” mode! Holding your phone vertically should be avoided because it creates black space around the frame and is hard to watch outside of mobile devices.
- Be as natural as possible on-camera. When you’re filming interviews with leadership in your organization – or even just filming a selfie – schedule at least 15 minutes with each person. You don’t want your interview subject to feel rushed or nervous, because this will show through on the video. Also, avoid scripting or speaking in sound bites, this usually comes off as forced. Speaking conversationally also feels warmer and authentic.
- Consider outsourcing post-production. The single-most expensive part of video projects is production. Once you have filmed your content, consider hiring out the editing to a professional. Most editors charge hourly for video projects and many might be able to offer discounts, donations, or sponsorship trades for larger projects.
Not only will you save time and money on having to buy and learn complicated software, but a media professional will have the capacity and skill to craft a compelling, concise, and effective message out of your footage. This creates a better overall product for relatively little investment.
Above all else, make sure your video reflects your mission and values. In an age of social media saturation, video content will help your organization stand out and demonstrate how you are uniquely positioned to champion your cause. Figure out what makes your voice unique and get the message out there!
We’re passionate about video content and love helping clients spread their message!
If you need help coming up with a story, polishing up your DIY footage in our editing studio, or just more tips on creating videos – get in touch with us at www.6162productions.com for a free consultation.